[cooperation-wg] Commission updates EU audiovisual rules and presents targeted approach to online platforms

Please look at the press release for more details. Snippets follow:


Commission updates EU audiovisual rules and presents targeted approach to
online platforms - Brussels, 25 May 2016


The European Commission today proposed an update of EU audiovisual rules to
create a fairer environment for all players, promote European films,
protect children and tackle hate speech better. This proposal also reflects
a new approach to online platforms, addressing challenges in different
areas.


As part of its Digital Single Market strategy, today the Commission
presented an updated Audiovisual Media Services Directive (AVMSD); the
common rules which have governed audiovisual media, ensured cultural
diversity and the free circulation of content in the EU for almost 30
years. Nowadays viewers do not only watch video content via their TV
channels but also increasingly via video-on-demand services (such as
Netflix and MUBI) and video-sharing platforms (such as YouTube and
Dailymotion). This is why the Commission wants to achieve a better balance
of the rules which today apply to traditional broadcasters, video-on-demand
providers and video-sharing platforms, especially when it comes to
protecting children. The revised AVMSD also strengthens the promotion of
European cultural diversity, ensures the independence of audiovisual
regulators and gives more flexibility to broadcasters over advertising.


This proposal reflects the new approach of the Commission towards online
platforms - like online marketplaces, search engines, payment systems,
social media, video and content-sharing sites. Since the launch of the
Digital Single Market strategy in May 2015, the Commission has undertaken a
comprehensive assessment of the social and economic role of these new
players. Today the Commission concluded that a 'one-size-fits-all' approach
was not appropriate for consumers to benefit from the opportunities and for
the rules to meet the different challenges posed by the very diverse types
of online platforms. Based on this approach, the Commission will look at
each area where it can act, from telecoms to copyright rules, to address
any specific problems in a future-proof way for all market players.


http://europa.eu/rapid/press-release_IP-16-1873_en.htm
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