<div dir="ltr">Please look at the press release for more details. Snippets follow: Commission updates EU audiovisual rules and presents targeted approach to online platforms - Brussels, 25 May 2016 The European Commission today proposed an update of EU audiovisual rules to create a fairer environment for all players, promote European films, protect children and tackle hate speech better. This proposal also reflects a new approach to online platforms, addressing challenges in different areas. As part of its Digital Single Market strategy, today the Commission presented an updated Audiovisual Media Services Directive (AVMSD); the common rules which have governed audiovisual media, ensured cultural diversity and the free circulation of content in the EU for almost 30 years. Nowadays viewers do not only watch video content via their TV channels but also increasingly via video-on-demand services (such as Netflix and MUBI) and video-sharing platforms (such as YouTube and Dailymotion). This is why the Commission wants to achieve a better balance of the rules which today apply to traditional broadcasters, video-on-demand providers and video-sharing platforms, especially when it comes to protecting children. The revised AVMSD also strengthens the promotion of European cultural diversity, ensures the independence of audiovisual regulators and gives more flexibility to broadcasters over advertising. This proposal reflects the new approach of the Commission towards online platforms - like online marketplaces, search engines, payment systems, social media, video and content-sharing sites. Since the launch of the Digital Single Market strategy in May 2015, the Commission has undertaken a comprehensive assessment of the social and economic role of these new players. Today the Commission concluded that a 'one-size-fits-all' approach was not appropriate for consumers to benefit from the opportunities and for the rules to meet the different challenges posed by the very diverse types of online platforms. Based on this approach, the Commission will look at each area where it can act, from telecoms to copyright rules, to address any specific problems in a future-proof way for all market players. <a href="http://europa.eu/rapid/press-release_IP-16-1873_en.htm">http://europa.eu/rapid/press-release_IP-16-1873_en.htm</a><div> </div></div>