[members-discuss] Marketing? Really?

Hear, hear.

All organisations require a communications arm.


Sent from my iPhone

> On 22 Oct 2013, at 18:31, "Serge Radovcic" <sr at ripe.net> wrote:
> 
> Hi Sander et al,
> 
> Yes we are looking for such an addition to our team. The term
> "marketing" may bring up thoughts of salesmen in suits and flash
> presentations, but that is not at all what we are intending. However, we
> do recognise there is a need for an addition to our team at the RIPE NCC
> that can help us improve the way many of our services are communicated
> to bring greater value to our membership and the RIPE community. And the
> term that is often used to describe such a function is associated with
> "marketing".
> 
> I guess the irony is that the description I used in the advertisement
> should be seen as marketing in itself and I think that all members
> should be rest assured that they are not about to be hit by any hard
> hitting marketing campaigns from our end. That I can promise you all.
> 
> We have a lot of new members joining the association, from far reaches
> of our incredibly vast service region and we are doing our very best to
> keep up with the latest techniques in communicating with them and
> reaching out to them to understand their needs.
> 
> I hope that you don't get too caught up in the terms being used in this
> advertisement but rather what we are trying to achieve with this
> valuable addition.
> 
> While we could get into an endless mailing list discussion about this, I
> would rather ask you to bear with me here and trust my actions. So far,
> I feel that I have brought positive change and additional transparency
> to the RIPE NCC since I joined the team just over two years ago and I
> feel equally as confident in asking you to trust me that we are aiming
> to continue with this trend.
> 
> Kind regards,
> 
> Serge Radovcic
> Chief Communications Officer
> RIPE NCC
> 
>> On 10/22/13 5:27 PM, Sander Steffann wrote:
>> Hi,
>> 
>> I just noticed this on the NCC website:
>> http://www.ripe.net/lir-services/ncc/jobs/current-openings/marketing-and-pr-manager
>> 
>>> From that page: " This is a high profile role within the organisation [...] to develop a high-level marketing, branding and PR strategy for all services."
>> and "General Duties: [...] Write powerful and engaging promotional content for the organisation’s products and services [...]"
>> 
>> It really surprises me that the NCC, being a membership organisation, needs someone for marketing its products and services...
>> 
>> I hope I am just misunderstanding this :-)
>> 
>> Cheers,
>> Sander
>> 
>> 
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