[members-discuss] Marketing? Really?

Well, some people apparently do.

My point is more that we pay about 20 people do to lab stuff that nobody 
(out of Amsterdam) knows how it started and nobody knows who might have 
asked for.

If we need to hire people to market services, then I think something is 
upside down. I would prefer to see something like:

1) Someone presenting an idea (and a budget) for a new service.
2) The membership can say do or don't.
3) If "do", then there can be a trial for some period of time.
4) Evaluation and feed back.
5) The membership can again say do or don't (to continue).

Not building something large and hidden and then try to get people to like 
and use it.

Cheers,

Daniel

On Tue, 22 Oct 2013, J?nis Jaunoš?ns wrote:

> I like atlas and labs :(
>
> On 10/22/13 7:49 PM, Daniel Stolpe wrote:
>> On Tue, 22 Oct 2013, Sander Steffann wrote:
>>
>>> Hi,
>>>
>>> I just noticed this on the NCC website:
>>> http://www.ripe.net/lir-services/ncc/jobs/current-openings/marketing-and-pr-manager
>>>
>>>>  From that page: " This is a high profile role within the organisation [...] to develop a high-level marketing, branding and PR strategy for all services."
>>> and "General Duties: [...] Write powerful and engaging promotional content for the organisation?s products and services [...]"
>>>
>>> It really surprises me that the NCC, being a membership organisation, needs someone for marketing its products and services...
>>>
>>> I hope I am just misunderstanding this :-)
>> Hi Sander,
>>
>> Well, you know, it doesn't surprise me that much, considering the
>> employees talking about the NCC as a company while it in many ways is
>> everything but a company. I think it has many similarities with a
>> government entity. People do a lot of divese things and nobody is
>> responsible for the financies. (Axel just goes to Nigel and says "I need
>> 20 millinon euros next year, and then the board suggest a membership fee
>> that will cover the expenses and we are done).
>>
>> According to the activity plan, about 30ish people work with the core
>> business: registry services. And about 100 do other stuff. Of course there
>> has to be some infrastructure around but I still don't get what all of
>> them are doing.
>>
>> I would be very happy to see a document stating what the NCC are supposed
>> to do. And not do.
>>
>> Atlas, and labs and "no name" services are things I could do without. For
>> example
>>
>> Cheers,
>>
>> Daniel

_________________________________________________________________________________
Daniel Stolpe           Tel:  08 - 688 11 81                   stolpe at resilans.se
Resilans AB             Fax:  08 - 55 00 21 63            http://www.resilans.se/
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