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<div class="PlainText">Because from the 15th to the 26th September the Google Ad system just stopped impressing all of our ads. Well not quite all - 1 or 2 snuck through, which was enough to make the percentage reports go nuts! Here's the plot of daily total
delivered ads for the Netherlands across that last year or so.<br>
<br>
Geoff<br>
<br>
<br>
<br>
<br>
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<div><img src="cid:0e40327c-7187-4872-9f44-59df7300f959@AUSP282.PROD.OUTLOOK.COM">
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> On 10 Oct 2023, at 9:28 pm, Robert Kisteleki <robert@ripe.net> wrote:<br>
> <br>
> (It's a conjecture but) I find it plausible that Google does some network engineering in various regions, including the one serving NL, and selectively turning IPv6 on/off for stuff they serve.<br>
> <br>
> If what the Google stats is shown what percentage of traffic *to them* is on IPv6, then these changes may cause the stats to change. "Geoff's ads" are offered by Google but served by Geoff's infra, which is not Google's so it is unaffected.<br>
> <br>
> Robert<br>
> <br>
> <br>
> On 2023-10-10 11:50, Eric Vyncke (evyncke) via ipv6-wg wrote:<br>
>> A measurement issue at Google is probably where to look (or some peering/routing with Google AS)<br>
>> -éric<br>
>> *From: *ipv6-wg <ipv6-wg-bounces@ripe.net> on behalf of Mikael Abrahamsson via ipv6-wg <ipv6-wg@ripe.net><br>
>> *Date: *Tuesday, 10 October 2023 at 11:35<br>
>> *To: *Marco Davids (Private) <mdavids@forfun.net><br>
>> *Cc: *RIPE IPv6 WG <ipv6-wg@ripe.net><br>
>> *Subject: *Re: [ipv6-wg] Why did the Google IPv6 statistics dropped for the Netherlands?<br>
>> On Tue, 10 Oct 2023, Marco Davids (Private) via ipv6-wg wrote:<br>
>>> Hello,<br>
>>> <br>
>>> Is there anyone in this group that would dare to speculate on the sudden drop in IPv6 adoption for my country, the Netherlands on this URL?<br>
>> <a href="https://stats.labs.apnic.net/ipv6/NL">https://stats.labs.apnic.net/ipv6/NL</a> <<a href="https://stats.labs.apnic.net/ipv6/NL">https://stats.labs.apnic.net/ipv6/NL</a>> doesn't show equivalent drop.<br>
>> Last I heard presentation about how APNIC measures this, it's through<br>
>> Google ads served to web browsers, so that sounds like similar method to<br>
>> what google might be using.<br>
>> -- <br>
>> Mikael Abrahamsson email: swmike@swm.pp.se<br>
>> -- <br>
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