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* Gert Doering:The only things that come in as HTML-*only* are SPAM, Advertising, and Viruses.AFAIK, various research has shown that users respond better to HTML email, so it's increasingly used for non-bulk mail. Most customers seem to prefer it.
Only those users who prefer it respond better to it. Those of us who hate HTML mail respond much worse. ;)
For bulk mail (opt-in or not), it's been standard for years.
And I use it as an indicator of which companies to boycott. If a company sends me HTML mail, they lose my business forever. Hey, saves me money!
The senders with a clue will *ask* the recipient what format they prefer and send only plain text to those who prefer it. Like you see the radio buttons on web pages for subscribing to some newsletters. And the *really* clueful senders will have the text button checked by default rather than the HTML button.
In any case, my personal filters destroy text/html mail on sight, and file multipart mail to the trash for any sender not on my whitelist, because it's usually (99% of the time) spam. Of course I whitelist Mom. :-)
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