AOL to charge fee as way to cut spam
By Jon Swartz, USA TODAY
SAN FRANCISCO . America Online will begin charging businesses to
send commercial e-mail to its users in the first wide-scale use of
authenticated e-mail to reduce spam. But some marketers affected by
the plan, set to start in several weeks, call it e-mail taxation
designed to create a new stream of revenue for AOL.
The certified e-mail system would require advertisers to pay $2 to
$3 per 1,000 messages. The plan is optional, though AOL and its tech
partner, Goodmail Systems, cannot guarantee that all non-certified
e-mail with Web links and images will be delivered.