Re: Proposed EU Directive on Electronic Commerce
- Date: Fri, 15 Jan 1999 16:14:23 +0100
> Well... that's part of the story. UCE in general
> addresses non-customers (read: potential customers).
> And you need UCE to advertise a website to that
> category...
No, you do not need UCE: you need to build your web site correctly and you
need to insert the really appropriate keywords in the popular search
engines to enable potential customers to find the site easily.
You need to be easily identified by your potential customers.
This is the policy for example in Italy. UCE is NOT allowed in any form,
and WEB and serch engin keywords are the answr to people objecting that
they're looking for potential customers.
Claudio