<HTML><HEAD></HEAD> <BODY dir=ltr> <DIV dir=ltr> <DIV style="FONT-SIZE: 12pt; FONT-FAMILY: 'Calibri'; COLOR: #000000"> <DIV><SPAN id=t-51929 class=talk-transcript__fragment style="BOX-SIZING: border-box; FONT-FAMILY: ; BACKGROUND-IMAGE: none; WHITE-SPACE: normal; WORD-SPACING: 0px; BACKGROUND-REPEAT: repeat; BACKGROUND-ATTACHMENT: scroll; TEXT-TRANSFORM: none; BACKGROUND-POSITION: 0% 0%; COLOR: ; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px" data-time="51929">“People say we live in an age of information overload. Right?</SPAN><SPAN style="FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FLOAT: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; DISPLAY: inline !important; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px"><SPAN class=Apple-converted-space> </SPAN></SPAN><SPAN id=t-54841 class=talk-transcript__fragment style="BOX-SIZING: border-box; FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px" data-time="54841">I don't know about that, </SPAN><SPAN style="FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FLOAT: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; DISPLAY: inline !important; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px"></SPAN><SPAN id=t-56029 class=talk-transcript__fragment style="BOX-SIZING: border-box; FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px" data-time="56029">but I just know that I get too many marketing emails.”</SPAN></DIV> <DIV><SPAN id=t-89259 class=talk-transcript__fragment style="BOX-SIZING: border-box; FONT-FAMILY: ; BACKGROUND-IMAGE: none; WHITE-SPACE: normal; WORD-SPACING: 0px; BACKGROUND-REPEAT: repeat; BACKGROUND-ATTACHMENT: scroll; TEXT-TRANSFORM: none; BACKGROUND-POSITION: 0% 0%; COLOR: ; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px" data-time="89259">“...I scrolled down to the bottom of the email,</SPAN><SPAN style="FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FLOAT: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; DISPLAY: inline !important; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px"><SPAN class=Apple-converted-space> </SPAN></SPAN><SPAN id=t-92268 class=talk-transcript__fragment style="BOX-SIZING: border-box; FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px" data-time="92268">and I pressed, "Unsubscribe."</SPAN><SPAN style="FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FLOAT: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; DISPLAY: inline !important; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px"><SPAN class=Apple-converted-space> </SPAN></SPAN><SPAN id=t-94238 class=talk-transcript__fragment style="BOX-SIZING: border-box; FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px" data-time="94238">And I thought that'd be the end of it.</SPAN><SPAN style="FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FLOAT: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; DISPLAY: inline !important; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px"><SPAN class=Apple-converted-space> </SPAN></SPAN><SPAN id=t-96095 class=talk-transcript__fragment style="BOX-SIZING: border-box; FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px" data-time="96095">But a week later, I got another one that said,...”</SPAN></DIV> <DIV><SPAN id=t-102603 class=talk-transcript__fragment style="BOX-SIZING: border-box; FONT-FAMILY: ; BACKGROUND-IMAGE: none; WHITE-SPACE: normal; WORD-SPACING: 0px; BACKGROUND-REPEAT: repeat; BACKGROUND-ATTACHMENT: scroll; TEXT-TRANSFORM: none; BACKGROUND-POSITION: 0% 0%; COLOR: ; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px" data-time="102603">“And I thought, obviously, I haven't clicked hard enough.</SPAN><SPAN style="FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FLOAT: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; DISPLAY: inline !important; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px"><SPAN class=Apple-converted-space> </SPAN></SPAN><SPAN id=t-105254 class=talk-transcript__fragment style="BOX-SIZING: border-box; FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px" data-time="105254">So I tried it again. Right?</SPAN><SPAN style="FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FLOAT: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; DISPLAY: inline !important; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px"><SPAN class=Apple-converted-space> </SPAN></SPAN><SPAN id=t-108254 class=talk-transcript__fragment style="BOX-SIZING: border-box; FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px" data-time="108254">Lo and behold, a week passes, you guessed it,...”</SPAN></DIV> <DIV><SPAN id=t-134696 class=talk-transcript__fragment style="BOX-SIZING: border-box; FONT-FAMILY: ; BACKGROUND-IMAGE: none; WHITE-SPACE: normal; WORD-SPACING: 0px; BACKGROUND-REPEAT: repeat; BACKGROUND-ATTACHMENT: scroll; TEXT-TRANSFORM: none; BACKGROUND-POSITION: 0% 0%; COLOR: ; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px" data-time="134696">“And I was really annoyed with them, </SPAN><SPAN style="FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FLOAT: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; DISPLAY: inline !important; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px"></SPAN><SPAN id=t-136427 class=talk-transcript__fragment style="BOX-SIZING: border-box; FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px" data-time="136427">and I thought, OK, I was about to write a strongly worded email,</SPAN><SPAN style="FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FLOAT: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; DISPLAY: inline !important; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px"><SPAN class=Apple-converted-space> </SPAN></SPAN><SPAN id=t-139629 class=talk-transcript__fragment style="BOX-SIZING: border-box; FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px" data-time="139629">which I can do quite well.”</SPAN></DIV> <DIV><FONT face=Helvetica><FONT style="BACKGROUND-COLOR: #f7f7f7" color=#555555><SPAN class=talk-transcript__fragment style="BOX-SIZING: border-box; FONT-FAMILY: ; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: ; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 26px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px" data-time="139629"></SPAN></FONT></FONT> </DIV> <DIV><A title=http://www.ted.com/talks/james_veitch_the_agony_of_trying_to_unsubscribe href="http://www.ted.com/talks/james_veitch_the_agony_of_trying_to_unsubscribe">http://www.ted.com/talks/james_veitch_the_agony_of_trying_to_unsubscribe</A></DIV> <DIV><FONT style="BACKGROUND-COLOR: #f7f7f7" color=#555555 face=Helvetica></FONT> </DIV> <DIV style="MARGIN-RIGHT: 0px" dir=ltr>So Andre, people who do this say they are not committing INTERNET ABUSE because they put a link to unsubscribe. This is too much hypocrisy or they really believe that we are mentally feeble?</DIV> <DIV style="MARGIN-RIGHT: 0px" dir=ltr>According to your concerns as you classify this attitude?</DIV> <DIV> </DIV> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">I see billions of spam</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: "></SPAN><SPAN lang=EN-US style="COLOR: ">Red scam too</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">I see them blomm</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">For me and you</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">And I think to myself</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">What a wonderful word</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: "></SPAN> </P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">I see skies of shit</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">And Clouds of bits</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">The bright blessed day</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">Become a dark pit</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">And I think to myself</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">What a wonderful word</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: "></SPAN> </P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">The colors of the messages</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">So pretty in the sky</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">Are also on the faces</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">Of spammers going by</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">I see friends wasting time</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">Saying: "What can we do?"</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">They are really saying</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">"I hate all of you"</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">Yes, I think to myself</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><SPAN lang=EN-US style="COLOR: ">What a wonderful world</SPAN></P> <DIV> </DIV> <DIV>Thanks</DIV> <DIV>Marilson</DIV></DIV></DIV></BODY></HTML>